A valuation appointment is a chance to understand how an estate agent would sell your home. Take the same questions to each appointment and make notes while the answers are fresh. A useful proposal should explain the suggested price, the work involved and the costs, so you can decide whether the service suits your property and plans.
How did you arrive at the suggested price?
Ask the agent to show recent examples of similar homes and explain why they are relevant. Look at differences in condition, size, outside space and location. Ask whether the figures discussed are asking prices or completed sale prices, and how recent the evidence is. If one valuation is much higher than the others, ask what supports the difference rather than assuming the highest estimate is the most achievable.
What asking-price strategy would you recommend?
Ask how the proposed asking price fits the likely audience for your home. Find out what level of interest the agent expects and what could cause them to revise their advice. Make your own timetable clear, including any flexibility around moving dates. Ask the agent to distinguish their marketing recommendation from any separate surveyor’s valuation, and to explain any differences without promising a particular sale price.
What does the marketing package include?
Request a written list covering photographs, floor plans, the property description, portal listings and any video or social media promotion. Ask which items are included in the quoted fee and which cost extra. Find out whether you can check the listing before publication and how corrections will be handled. Ask what preparation would make the biggest practical difference before the photographer arrives.
Who will manage enquiries and viewings?
Establish who will be your main contact and who will conduct viewings. Ask about evening and weekend availability, notice before appointments and arrangements for keys. Mention pets, working hours or access requirements that need planning. Find out how the team follows up interested viewers and whether you will receive useful feedback after each visit.
What is the complete cost and when is it payable?
Ask for a written breakdown of the agency fee, VAT and any separate marketing charges. If the fee is a percentage, request an example using the proposed sale price. Ask which costs would still be payable if you withdrew the property or no sale completed. Clarify which services are outside the agency quote, including any separately arranged survey or legal work, so you can plan the whole budget.
What should I check in the agreement?
Ask the agent to explain the appointment period, notice requirements and cancellation terms before you sign. Find out whether there are restrictions on instructing another agent and when a commission becomes payable. If wording is unclear, request an explanation in writing and consider having your solicitor review it. Keep a copy of the agreed proposal rather than relying on an informal conversation.
How will we review progress?
Agree how often you will receive updates and what they should contain: enquiries, viewings, feedback and proposed next steps. Ask when the agent would review the photographs, description or price if interest is limited. Establish who will discuss offers with you and how you will be kept informed. A review date gives you a clear opportunity to assess the service and discuss changes.
What should I do after the appointment?
Collect the written proposals and review them against the same checklist. Note unanswered questions and follow up before deciding. Weigh the evidence behind the valuation alongside the service, communication and total costs. Keep your notes together so that the agent you choose has a clear record of your priorities from the start.
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