Your property brochure is a working description of the home, not just a piece of advertising. Buyers use it to decide whether a visit is worth arranging. Reviewing it carefully before launch helps your agent answer questions consistently and reduces avoidable confusion.
Read it as someone unfamiliar with the home
Start with the opening paragraph. Does it explain what the property is and the features that make it distinctive? Watch for phrases that sound impressive but give little information. A clear description of how rooms connect is often more useful than repeated claims that everything is spacious or exceptional.
Check the layout information
Check room names and the floor plan against the written description. Look for missing spaces, confusing labels or an unclear distinction between internal and external areas. If a dimension looks wrong, ask the agent to check it. Do not edit measurements from memory or assume that a photograph will correct a misleading plan.
Confirm what is included
Ask your selling team how fixtures, fittings and any other included items should be described. A photograph may show something that is not part of the sale, so avoid leaving the position to inference. Keep your solicitor informed where the wording relates to the proposed terms of a sale.
Treat local claims with care
Check statements about parking, transport, schools and nearby facilities. Avoid turning an approximate journey into a guaranteed travel time or describing an arrangement as certain when it needs confirmation. If a detail is important to a buyer’s decision, make the wording precise and identify anything they need to check for themselves.
Review the live version too
Once the listing is published, check it against the version you approved. Check that the correct photographs, floor plan and contact details appear, and that the description has not been cut off in an important place. Look at the page on a phone as well as a larger screen.
Your next step
Send one consolidated list of corrections to the agent and ask for confirmation when they are made. Save the approved version so there is a clear reference if a question about the advertised information arises later.
Put it into practice — find your agent